Digital Advertising Tipping Point in Sight

 

Screenshot of NY Times Facebook page.

Screenshot of NY Times Facebook page.

Newspapers’ digital efforts — in advertising and content — have been well chronicled lately. However, there’s some recent information that indicates that a watershed moment is within reach.

An analyst blog post on Nasdaq.com (dated 7/13/15) gave a revealing breakdown of The New York Times’ advertising revenue. The Times — likely the most prominent general-circulation newspaper in the U.S., and one of the most influential — seems to be within a few years of making digital advertising its leading source of ad revenue.

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Is News Marketing (and Vice Versa)?

The one-world, 24/7 environment of the Internet, social media and mobile technology in the 21st century has made me wonder something.

Is news (the “breaking, film at 11, read it while it’s hot” kind) another form of marketing? And if not, should it be thought of that way?

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The Grateful Dead: ‘Fare The Well’ Concerts Conclude at Soldier Field in Chicago

Updated 7/6/15

Via jambase.com: The Dead perform “Truckin’ ” and “Touch of Grey” in their Fare The Well finale Sunday.

Via jambase.com: Here’s a recap of Day 2 (7/4/15) in Chicago of the three Fare The Well gigs.

“It’s like a hippie Disneyland.” Thus was the sentiment in one tweet surrounding Friday’s (7/3/15) Grateful Dead concert at Soldier Field.

Of course, the Dead, one of rock’s most memorable and distinct bands, are calling it quits in this, their 50th year. They will put on shows again Saturday and Sunday as part of their Fare The Well tour, which also landed in Santa Clara, Calif., in June. Continue reading

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Donald Trump, Ten Years After

Twitter wasn’t around, and unfortunately neither was my bulky digital camera in 2005 when I had my first and still only media rendezvous with Donald Trump.

In a weird way, it’s kind of like your first trip to see Santa at the mall — something you’ll always remember. However, this happened before the smartphone and social media era. Also, I outsmarted myself by not realizing how important it is to be ready to record any moment. This from someone who has spent a career in the media world. Continue reading

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The Rolling Stones in Atlanta: Twitter, Web Info

 

Another sign of aging is when you experience a Rolling Stones concert via Twitter.

So I plead guilty to not having as much fun as the people who turned out at Bobby Dodd Stadium on the Georgia Tech campus Tuesday (June 9, 2015) to catch the Rolling Stones concert, part of the Zip Code tour. Continue reading

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Deflategate Leaves Me Deflated

It’s not that Tom Brady was on a wanted poster, or was caught on a TMZ video. And it’s not like game-deciding incidents occurred during the activities by New England Patriots employees during the so-called Deflategate controversy in January. Continue reading

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This Just In: Social Media IS the News …

A couple of recent developments should underscore why social media is wagging the dog these days.

Everyone knows about the “throwback Thursday” meme that’s prominent on Facebook (and elsewhere). Seems that WSB-TV, the prominent Atlanta television station and ABC affiliate, has turned that into its own advertising vehicle. Note the commercial and the words “sponsor message” that are woven into the nostalgic video. Continue reading

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