Digital vs. Print Advertising: Tipping Point Update

Screenshot of NY Times Facebook page.

Screenshot of NY Times Facebook page.

My recent blog post on revenue from digital advertising vs. print at The New York Times touched on something that obviously is being discussed in the corner offices of the world’s leading newspaper.

Based on recent financial results, I projected that the Times’ digital ad revenue would surpass print revenue in about five years. Continue reading

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Carly Fiorina, and Other GOP Debate Social Media Information

Don’t shoot the messenger here, as I have not decided which party — including a possible third party — that I will vote for in 2016.

However, there were no women on the stage for the prime time GOP debate on Thursday night. Regardless of rules, polls, etc., I can’t help but think that that is a setback for the Republicans, the same sort of image that led it to lose the last two presidential elections. (I have not forgotten Sarah Palin, who was not qualified for any national office.) Continue reading

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Suwanee Town Center ‘Extension’ in Works

Denise Brinson, left, talks with Suwanee Mayor Jimmy Burnette. (Photo: Steve Burns.)

Denise Brinson, left, talks with Suwanee Mayor Jimmy Burnette. (Photo: Steve Burns.)

Updated 5:57 a.m., Aug. 1

Suwanee officials have taken initial steps toward what is being called an “extension” of the Town Center area that has been the metro Atlanta city’s focal point for more than 10 years. Continue reading

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Digital Advertising Tipping Point in Sight

 

Screenshot of NY Times Facebook page.

Screenshot of NY Times Facebook page.

Newspapers’ digital efforts — in advertising and content — have been well chronicled lately. However, there’s some recent information that indicates that a watershed moment is within reach.

An analyst blog post on Nasdaq.com (dated 7/13/15) gave a revealing breakdown of The New York Times’ advertising revenue. The Times — likely the most prominent general-circulation newspaper in the U.S., and one of the most influential — seems to be within a few years of making digital advertising its leading source of ad revenue.

Continue reading

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Is News Marketing (and Vice Versa)?

The one-world, 24/7 environment of the Internet, social media and mobile technology in the 21st century has made me wonder something.

Is news (the “breaking, film at 11, read it while it’s hot” kind) another form of marketing? And if not, should it be thought of that way?

Continue reading

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The Grateful Dead: ‘Fare The Well’ Concerts Conclude at Soldier Field in Chicago

Updated 7/6/15

Via jambase.com: The Dead perform “Truckin’ ” and “Touch of Grey” in their Fare The Well finale Sunday.

Via jambase.com: Here’s a recap of Day 2 (7/4/15) in Chicago of the three Fare The Well gigs.

“It’s like a hippie Disneyland.” Thus was the sentiment in one tweet surrounding Friday’s (7/3/15) Grateful Dead concert at Soldier Field.

Of course, the Dead, one of rock’s most memorable and distinct bands, are calling it quits in this, their 50th year. They will put on shows again Saturday and Sunday as part of their Fare The Well tour, which also landed in Santa Clara, Calif., in June. Continue reading

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Donald Trump, Ten Years After

Twitter wasn’t around, and unfortunately neither was my bulky digital camera in 2005 when I had my first and still only media rendezvous with Donald Trump.

In a weird way, it’s kind of like your first trip to see Santa at the mall — something you’ll always remember. However, this happened before the smartphone and social media era. Also, I outsmarted myself by not realizing how important it is to be ready to record any moment. This from someone who has spent a career in the media world. Continue reading

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