‘Minority Report’: The Future is Now

In my personal warmup for the AFC and NFC championship games on TV, I watched the movie “Minority Report.”

The Tom Cruise movie was directed by Steven Spielberg, and was released in 2002. That has quickly become part of a dated era that precedes smartphones and social media. The sci-fi action thriller itself was set in 2054. Continue reading

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Missouri, Alabama, and College Football’s New Role

“It’s hard to rally around a math class.” — Bear Bryant, on football’s role on campus.

Football can be classified as a game or sport. And in the South, it has been called a religion. Now, it has become a tool for campus activism, as well as a method of economic development. Continue reading

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Digital vs. Print Advertising: Tipping Point Update

Screenshot of NY Times Facebook page.

Screenshot of NY Times Facebook page.

My recent blog post on revenue from digital advertising vs. print at The New York Times touched on something that obviously is being discussed in the corner offices of the world’s leading newspaper.

Based on recent financial results, I projected that the Times’ digital ad revenue would surpass print revenue in about five years. Continue reading

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Carly Fiorina, and Other GOP Debate Social Media Information

Don’t shoot the messenger here, as I have not decided which party — including a possible third party — that I will vote for in 2016.

However, there were no women on the stage for the prime time GOP debate on Thursday night. Regardless of rules, polls, etc., I can’t help but think that that is a setback for the Republicans, the same sort of image that led it to lose the last two presidential elections. (I have not forgotten Sarah Palin, who was not qualified for any national office.) Continue reading

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Suwanee Town Center ‘Extension’ in Works

Denise Brinson, left, talks with Suwanee Mayor Jimmy Burnette. (Photo: Steve Burns.)

Denise Brinson, left, talks with Suwanee Mayor Jimmy Burnette. (Photo: Steve Burns.)

Updated 5:57 a.m., Aug. 1

Suwanee officials have taken initial steps toward what is being called an “extension” of the Town Center area that has been the metro Atlanta city’s focal point for more than 10 years. Continue reading

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Digital Advertising Tipping Point in Sight

 

Screenshot of NY Times Facebook page.

Screenshot of NY Times Facebook page.

Newspapers’ digital efforts — in advertising and content — have been well chronicled lately. However, there’s some recent information that indicates that a watershed moment is within reach.

An analyst blog post on Nasdaq.com (dated 7/13/15) gave a revealing breakdown of The New York Times’ advertising revenue. The Times — likely the most prominent general-circulation newspaper in the U.S., and one of the most influential — seems to be within a few years of making digital advertising its leading source of ad revenue.

Continue reading

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Is News Marketing (and Vice Versa)?

The one-world, 24/7 environment of the Internet, social media and mobile technology in the 21st century has made me wonder something.

Is news (the “breaking, film at 11, read it while it’s hot” kind) another form of marketing? And if not, should it be thought of that way?

Continue reading

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