A couple of recent developments should underscore why social media is wagging the dog these days.
Everyone knows about the “throwback Thursday” meme that’s prominent on Facebook (and elsewhere). Seems that WSB-TV, the prominent Atlanta television station and ABC affiliate, has turned that into its own advertising vehicle. Note the commercial and the words “sponsor message” that are woven into the nostalgic video.
Also in Atlanta, WAGA, the local FOX affiliate, has begun an effort on Twitter called “foxFlashbackFriday.” There is no apparent advertising connection, and this move is centered around the reporters themselves, unlike WSB’s push toward local events.
The message is clear: News is a social phenomenon, and this trend will continue. It’s not enough for media to merely dish out stories and video any more. Engaging people — and the viral impact that will result — about information that strikes a nerve is essential.
Be honest. What moves you more, a traditional “news” item about government or business, or a social media post/pic about something that happened nearby, or a post about a friend.
Facebook’s Q1 2015 data show that its monthly mobile users (581 million) exceed the entire U.S. population. Learn it, know it, live it.
— What examples have you seen of the “socialization” of news? Leave a comment below.